5.1. We may use, disclose and process the data for any one or more of the following purposes:
* 5.1.1. to assist, process and facilitate your access or use of the Service;
* 5.1.2. to administer, process and facilitate any transactions or activities by you, whether with us or any other Public Sector Entity or third party service provider or collaborator, and whether for your own benefit, or for the benefit of a third party on whose behalf you are duly authorised to act;
* 5.1.3. to carry out your instructions or respond to any queries, feedback or complaints provided by (or purported to be provided by) you or on your behalf, or otherwise for the purposes of responding to or dealing with your interactions with us;
* 5.1.4. to monitor and track your usage of the Service, to conduct research, data analytics, surveys, market studies and similar activities, in order to assist us in understanding your interests, concerns and preferences and improving the Service (including any service of a third party service provider or collaborator) and other services and products provided by Public Sector Entities. For the avoidance of doubt, we may also collect, use, disclose and process such information to create reports and produce statistics regarding your transactions with us and your usage of the Services and other services and products provided by Public Sector Entities for record-keeping and reporting or publication purposes (whether internally or externally);
* 5.1.5. for the purposes of storing or creating backups of your data (whether for contingency or business continuity purposes or otherwise), whether within or outside Singapore;
* 5.1.6. to enable us to contact you or communicate with you on any matters relating to your access or use of the Service, including but not limited to the purposes set out above, via email, push notifications or such other forms of communication that we may introduce from time to time depending on the functionality of the Service and/or your device.